Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale
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Description

Product Description

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof 
  • Liking 
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Review

“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” -- Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

“If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” -- Angela Duckworth, author of Grit and founder and CEO of Character Lab

“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” -- Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife


"Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini''s book Influence. Your knowledge base is simply incomplete without it." -- Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” -- BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” -- Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

"In this update of his classic book, the world''s most practical social psychologist shares his wisdom and reveals his charm. There''s dynamite here. Please use what you learn with care!" -- Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

“If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” -- Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change


“A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.” -- Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” -- Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

“Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” -- Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

“A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” -- Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” -- Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

“The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” -- Joe Polish, founder of Genius Network

Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” -- Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management

“Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.”
-- Daniel H. Pink, author of When, Drive, and To Sell Is Human

" Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." -- Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

“Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk— Influence will continue to clarify and inspire the art and science of persuasion for years to come.” -- Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

"Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in.  Influence was always a must read and, now, it is even more so." -- Annie Duke, author of Thinking in Bets and How to Decide

About the Author

Robert B. Cialdini, PhD is an award-winning behavioral scientist and author.  He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents'' Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”

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Customer reviews

4.8 out of 54.8 out of 5
541 global ratings

Top reviews from the United States

Peter Clarke, Ph.D.
5.0 out of 5 starsVerified Purchase
Authoritative and practical
Reviewed in the United States on May 4, 2021
Like other seasoned readers of books about human behavior, I’ve grown justifiably skeptical about “new editions” of these works, suspecting a light update or even just a new forward. But Robert Cialdini’s Influence, New and Expanded shatters these expectations.... See more
Like other seasoned readers of books about human behavior, I’ve grown justifiably skeptical about “new editions” of these works, suspecting a light update or even just a new forward. But Robert Cialdini’s Influence, New and Expanded shatters these expectations.

Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. With these “power tools” that increase compliance, Cialdini masterfully blends lessons drawn from academic research with examples, many of them provided by readers of his earlier works, to disclose the inner mechanics of persuasion. Avid readers of Cialdini’s prolific and acclaimed writings, close students of human behavior, and those new to the topic of persuasion have much to gain from this revision that includes the latest findings from social psychology.

Even better, Cialdini’s friendly writing style establishes a sense of comradeship with readers. He confesses to being a sucker himself for the influence strategies he authoritatively dissects. Along the way, he shares collateral insights into wide swaths of human nature. His footnotes at the end are stuffed with added details that will please the most eager readers.

Cialdini is sensitive to the ethics of persuasion and shares practical ways for influence-merchants to wield their powers in socially responsible ways. It’s no accident that this book is recommended by two Nobel Prize laureates.
66 people found this helpful
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Steven Dworman
5.0 out of 5 starsVerified Purchase
If you''ve got any reason to influence or persuade anyone, this is your new Bible.
Reviewed in the United States on May 6, 2021
I have purchased every edition of this book since its first edition. This new edition is a revelation. Its new information is the most comprehensive, insightful, and newsworthy study of what influences and persuades people to do the things they do, and how you can ethically... See more
I have purchased every edition of this book since its first edition. This new edition is a revelation. Its new information is the most comprehensive, insightful, and newsworthy study of what influences and persuades people to do the things they do, and how you can ethically harness that power to move people in the direction you desire. And now it includes the latest research on how you can use these tools to move people, regardless of whether you have a product, service, or idea, online. Something everyone has been waiting for is finally in this edition and the case studies are remarkable. You can put them to work for yourself immediately.

In the first edition, we learned that Dr. Cialdini took a two-year sabbatical from teaching and became a car salesman, waiter, insurance salesman, and several other identities to discover the tools and techniques the most successful ones use.

With this newest edition, we learned that he did not stop there. He secretly took on many more identities than we ever realized and what he learned are all revealed in this expanded volume.

But what makes this even richer is that he includes comprehensive examples from people like you and me who actually put these laws to work in their business and private life. Their stories are powerful and even more valuable because of the creative use of these fundamental truths that Dr. Cialdini laid out years ago.

Dr. Cialdini is very modest as to the reverberations his work has had on the entire business and political world. There''s a reason that the UN Security Council calls him in, in closed-door meetings to assist with international emergencies and presidential candidates utilize his immense knowldege.

All his knowledge is contained in this new volume. It''s 50% bigger with a wealth of new infomercial, including the 7th rule of influence.

You could spend a lifetime putting his knowledge to work in your business and personal life. But you need to start by buying this book today.

I''ve never written a review like this before, but if I had never been exposed to this work, I''d hope that you''d do the same for me.
50 people found this helpful
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Austin Mathias
5.0 out of 5 starsVerified Purchase
This Book Will Change Your Life
Reviewed in the United States on May 12, 2021
As a small service based business owner with the goal to grow the company as big as possible over the next few years, this is by far the best book I have ever read in my life. Take your time reading this and do your best to absorb every ounce of knowledge that it provides.... See more
As a small service based business owner with the goal to grow the company as big as possible over the next few years, this is by far the best book I have ever read in my life. Take your time reading this and do your best to absorb every ounce of knowledge that it provides. This book has the ability to change your life. It''s so powerful, you won''t be able to stop reading and set it down. Extremely grateful for this book.
22 people found this helpful
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coachzb
5.0 out of 5 starsVerified Purchase
Everybody has something to gain from this book
Reviewed in the United States on June 24, 2021
This book is made for everybody. You could be an introvert that never gets into sales and still highly benefit from this book. After reading the first 300 Pages I can conclude that it''s an interesting smooth read with tons of tips to increase your influence. It... See more
This book is made for everybody. You could be an introvert that never gets into sales and still highly benefit from this book.

After reading the first 300 Pages I can conclude that it''s an interesting smooth read with tons of tips to increase your influence. It also teaches you how to avoid getting duped by sales professionals. The tricks in this book are as ethical as you are, you can''t hate the author for presenting you with tools & tricks. Top 10 reads of mine for certain.
13 people found this helpful
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J S Gilbert
5.0 out of 5 starsVerified Purchase
Singularly, the most important book I have ever read!
Reviewed in the United States on July 20, 2021
I originally read this book in 1986. Over the years I have re-read it a dozen or more times, as well as purchasing the newer revised editions. This, most recent copy includes a new tool of influence, called “unity” and also has some interesting changes and additions. I... See more
I originally read this book in 1986. Over the years I have re-read it a dozen or more times, as well as purchasing the newer revised editions. This, most recent copy includes a new tool of influence, called “unity” and also has some interesting changes and additions. I mentor individuals in a regular basis and most often will make the reading of this book a prerequisite to my mentoring. Considering that even the original copy written in 1985, still stands the test of time, I think this is a must read for almost anybody.
8 people found this helpful
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Alexis
5.0 out of 5 starsVerified Purchase
One of the most important books out there!
Reviewed in the United States on May 4, 2021
This book has been extremely useful for me, and the new edition is insightful and has again ignited my thirst for knowledge of the psychology of persuasion.
11 people found this helpful
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Margarita
5.0 out of 5 starsVerified Purchase
A must read
Reviewed in the United States on July 19, 2021
Almost done reading this book for a social psychology class in my advertising degree, and it is absolutely eye opening. If you plan to go into any career that involves sales or marketing, you need this book. I tried out some of the techniques casually on family and they... See more
Almost done reading this book for a social psychology class in my advertising degree, and it is absolutely eye opening. If you plan to go into any career that involves sales or marketing, you need this book. I tried out some of the techniques casually on family and they work like a charm. This book will give you everything you need to boost your effectiveness in persuasion and also the awareness to protect yourself from exploitive behavior and scammers. All presented in a very easy to understand and at times humorous fashion.
8 people found this helpful
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Amazon Customer
5.0 out of 5 starsVerified Purchase
Wonderful, Inisghtful, and VERY well researched
Reviewed in the United States on July 7, 2021
A lot of books about influencing people are rather hokey, and come across like they''re trying to trick you. This book is the exact opposite. It''s very easy to read, but it is also dense with references to all of the work the writer did. I love this book, and I would... See more
A lot of books about influencing people are rather hokey, and come across like they''re trying to trick you. This book is the exact opposite. It''s very easy to read, but it is also dense with references to all of the work the writer did. I love this book, and I would recommend it to anyone working with people.
8 people found this helpful
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Top reviews from other countries

Shams
5.0 out of 5 starsVerified Purchase
Social influence handbook
Reviewed in the United Kingdom on August 10, 2021
I have read his previous book. Writer’s revised version packed with up to date information and warning sign for not to get conned by conned artist. Everybody should have a copy of this book. Say no to exploiters.
One person found this helpful
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Prof Steve Walton
4.0 out of 5 starsVerified Purchase
Well researched and convincing
Reviewed in the United Kingdom on September 13, 2021
Clear, readable and interesting book which shows how persuaders operate. Well worth reading for anyone in the business of persuasion or being a possible persuadee.
One person found this helpful
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Alex Militaru
5.0 out of 5 starsVerified Purchase
Really eye opener
Reviewed in the United Kingdom on August 3, 2021
Without being dramatic and by putting the influence principles clearly and in a structured way in the book, the author successfully opens the mind to the subtelties of influence, recognizing it as.well as defending against it when it''s used nefariously. There is some...See more
Without being dramatic and by putting the influence principles clearly and in a structured way in the book, the author successfully opens the mind to the subtelties of influence, recognizing it as.well as defending against it when it''s used nefariously. There is some repeating information that I could go without, that''s about the only negative thing.
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Zip
5.0 out of 5 starsVerified Purchase
Compelling
Reviewed in the United Kingdom on June 30, 2021
I found this work so fascinating and absorbing I''m going to re-read it. This time I''ll take copious notes.
One person found this helpful
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Cos Dami
5.0 out of 5 starsVerified Purchase
Billion stars not just 5
Reviewed in the United Kingdom on September 27, 2021
Reading this book will improve anyone''s life. If you were to start reading somewhere this is the first book you need to READ and/or STUDY EASY READ, COMPREHENSIVE, MIND BLOWING Go for it! ( also recommend all of Coaldini''s books, ALL I said, ALL) enjoy
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Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale

Influence, discount New and Expanded: The Psychology wholesale of Persuasion sale